Understanding the Differences Between Technical and Marketing Translations
It’s tempting to consider all translations as similar or even the same. But in reality, different objectives require very different skills and approach. That contrast…
The Special Creativity in Marketing Translations
The influence of language is especially keen in marketing and advertising. The choice of words to influence people is very important. The wrong phrase can tangle…
5 Ugly English Words to Avoid During Marketing Translation
When you’re providing marketing translations, it’s important to use the right words. You can make or break a company’s marketing campaign depending on the words…
Butter by the Fish: How Accurate are Your German-English Translations?
Butter bei die Fische is an interesting expression that pops up every so often in German. If you’re looking for an honest answer or want to…
Translating Your Company Magazine into German
It’s no secret that Germany and the United States are close economic partners. As a result, a multitude of American companies operates in Germany, whether…
Marketing Translation: Using Accurate Translators for New Business Relationships Overseas
It’s easy to overlook a marketing translation for an overseas market just because you’re trying to save money or think a message is self-explanatory. If…
Global ASO: Three Ways Language Translation Grows Your App
A term that gets thrown around a lot in the app development and marketing world is ASO, or app store optimization. While there is no…
Get Accurate Translation of Business Documents into Czech
Doing business with companies in the Czech Republic has a unique set of challenges. Importing goods into this central European country can take 17 days…
How Marketing Translation Can Enhance Your SEO
Over the past few years, search engine optimization (SEO) has been one of the most important aspects of online marketing. In this post, we’re going…
Lost in Translation: Why Professionals Are Necessary
In today’s global, technological and digital universe, the need for professional translation services is becoming omnipresent, a necessary part of doing business globally and more…